Business and Marketing Strategy
Strategic planning sets the true north for your organisation. To support your planning, we offer a series of 6 modules that can be structured and staged to suit your business growth pathway. Our process uniquely creates strategic alignment across corporate strategy, marketing and management and distills big-picture strategy into schedules of action.
- Your executive team and key performers are engaged throughout the process
- Content and process adjusted to match your needs
- Fixed fee proposal outlines each step in detail, including deliverables
- Grant funding available for pre-qualified businesses
Next step: Contact us and we will have a 'no obligation' chat about the process.
Module 1: Strategy Workshop
A work session with your executive team to review current strategy, goals and gaps. Typically a 3-hour session, this can also be developed into a multi-day strategy retreat if an extensive strategy review is required.
Module 2: Client Research
We complete in-depth interviews with a selection of your clients, prospects and stakeholders to elicit their perception of the value generated by your organisation, competitive differentiation and their emerging needs.
Module 3: Marketing Positioning & Messaging
Using the outcomes from Modules 1 & 2, and in collaboration with your team, we craft your marketing positioning and messaging strategy. This document includes core business definition, target audiences, competitive differentiation, key selling points and elevator pitches.
Module 4: Marketing Action Plan
A 12-month marketing schedule to distill your overarching strategy into specific items for action. It provides how-to instructions, budgets and timelines.
Module 5: Management Review
Staff interviews and objective analysis are used to complete a high-level review of the management processes and structures within the business, to identify opportunities to improve alignment with customer needs and increase value generation.
Module 6: Culture Action Plan
A 12-month action plan to advance the culture of your organisation, to drive internal communications, innovation and engagement with customer value generation.