6 Modules to drive business growth
Business direction. Marketing strategy. Management & culture.
Strategic planning sets the true north for your organisation. To support your planning, we offer a series of 6 modules that can be structured and staged to suit your business growth pathway. Our process uniquely creates strategic alignment across corporate strategy, marketing and management and distills big-picture strategy into schedules of action.
- We have worked with over 400 Australian businesses to set and deliver their business strategy
- Your executive team and key performers are engaged throughout the process
- Content and process adjusted to match your needs
- Fixed fee proposal outlines each step in detail, including deliverables
- Purchase modules individually or as a comprehensive process
- Our marketing team stands ready to assist with implementation, enabling a seamless transition between thinking and doing.
Module 1: Strategy Workshop
A workshop with your executive team to review current strategy, goals and gaps. Typically a 3-hour session, this can also be developed into a multi-day strategy retreat if an extensive strategy review is required. [More]
Module 2: Client Research
We complete in-depth interviews with a selection of your clients, prospects and stakeholders to elicit their perception of the value generated by your organisation, competitive differentiation and their emerging needs. [More]
Module 3: Marketing Positioning & Messaging
Using the outcomes from Modules 1 & 2, and in collaboration with your team, we craft your marketing positioning and messaging strategy. This document includes core business definition, target audiences, competitive differentiation, key selling points and elevator pitches. [More]
Module 4: Marketing & Digital Action Plans
Distill your strategy into practical actions for the next 12 months. During this module we will work with you to develop a 12-month marketing action plan with projects, how-to instructions, budgets and timelines. [More]
Module 5: Management Processes Review
Ensure the team knows who is doing what. A high-level review of the management processes and structures within the business is undertaken to identify opportunities to improve effectiveness. [More]
Module 6: Culture Action Plan
A 12-month action plan to advance the culture of your organisation, to drive internal communications, innovation and engagement with customer value generation. [More]
A number of EWO clients qualify for support through AusIndustry. At our initial meeting we will provide further information on the program and arrange for you to speak with relevant people. Single Cell is a client of EWO who has benefited from AusIndustry support for the development and implementation of their marketing strategy.