Meet Our Leaders

Cheryl Fitzell

Cheryl is a professional copywriter whose experience spans almost two decades. She has worked with some of the biggest names in the advertising industry, including Euro RSCG, and Saatchi & Saatchi. She has produced successful copy for countless SMBs as well as corporate headliners, like IBM, Macquarie Bank, Tourism Australia, Pfizer, and Kaspersky. Her work has been published nationally and internationally. It has appeared online, in print, and on radio and television. Most importantly, it’s helped to bring millions of dollars through the doors of businesses around the world.

Cheryl offers strategic insight into copy direction. She sees ‘the big picture’, not just words on a page, and can help you achieve it.

Cheryl is also an award-winning short-story writer and a published children’s author.

In her spare time, she is pursuing her dream of making beautifully presented housewarming gifts available to domestic-abuse survivors. Her goal is to put a small smile on the faces of women and children who are rebuilding their lives from scratch.

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