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Small Business Coaches or Small Business Consultants : Whats Better?

There has been a long brewing debate as to whether small and medium sized businesses are better served by business coaches or business consultants.  That fact is both have a critical role to play in supporting your business and the way we operate at Eyes Wide Open means you no longer have to choose between the two. You can have both!

The Difference between Business Coaches & Business Consultants

Coaching and consulting are really just different ways of people interacting or working together to achieve an outcome.  The simplest way to think about it is a coach is like a ?facilitator? who is there to help you think about and lead your business.  A consultant is like an extra pair of hands in the business.

Which One is Most Beneficial?

The timeframe you have to achieve your goals really determines whether you will get most benefit from coaching or consulting. 

As a broad-brush guide if you have 6 months or more to achieve your goals and you have some spare personal time then we would encourage you to go the coaching route.  A coaching style relationship maximises your opportunity to learn but progress is slower because you need to complete all the tasks and do the actual work.  A coach will not help you complete tasks.  

If you have to achieve the goals in the next 3 - 6 months and are time strapped then a consulting relationship will probably prove more beneficial.  A consultant will not only help you with the planning and facilitate your thinking they will also roll up their sleeves and do the work. They will take responsibility for completing allocated tasks and report back to you when the job is done.  Since the consultant is an extra pair of hands in the business goals are achieved quicker.

At Eyes Wide Open You Can Have Both!

Eyes Wide Open stands out from the crowd in its willingness to provide both consulting and coaching.  The fact is we call our team members ?EWO Consultants? for easy reference but they are all highly proficient in operating in both modes. Basically this means we have the flexibility and skill to change our working style as your needs evolve.  The transition is seamless.

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"Eyes Wide Open have enabled brand awareness to become a staff-wide responsibility and in doing so has meant that all the business is engaged in the journey."

Jeff Jones, CEO Total Construction

"EWO excelled from helping to clarify our strategy and message right through to the development of exceptional digital and physical branding for Xacom."

Matt Kirwan-Hamilton, Chairman Xacom

"Without that work completed with EWO we certainly wouldn’t have been in the good position we are in now to expand to the next level."

David Crampton, Vantage Freight

"The staff at EWO are very friendly, patient, eager to please and very good at what they do. We gladly recommend EWO as we are very happy with the final product and very much value the relationship built with EWO team members along the way. "

Mandy Glendenning, National Business Manager ATEL