Marketing and Management Article Archive

1. 266% Growth For 65 Roses 2011

65 Roses Day (http://65rosesday.org.au) is a yearly campaign run by Cystic Fibrosis Australia, a not-for-profit organisation which seeks to help Austr.. more...  

2. An Elegant Exit - Special Edition

At some stage all business owners will want to reduce their working hours or sell their business. However, when that time comes business owners ar.. more...  

3. Australian Entrepreneurs: Agreon's simple Business Strategy reaps global rewards

Eyes Wide Open interviewed Agreon Managing Director, Brian Brannigan on the drivers of growth for their globally successful business. 1. Agreon se.. more...  

4. Become a Market Leader Using Best Practice : A Simple Formula

Eyes Wide Open works with business owners to help them think and act strategically. We are about to let you in on one of our trade secrets; a for.. more...  

5. Building a Successful Business Partnership

The Bailey Roberts Group (http://www.baileyroberts.com.au) (BRG) provides financial planning services to corporations and individuals. Their servi.. more...  

6. Building Accountability and Responsibility In Your Team

Business owners often comment that no one in their business is as passionate or committed to the business as they are. On some levels this is true.. more...  

7. Building Customer Loyalty : A Quick Checklist

I know customer loyalty is important, how can I check that I have done all I can to build loyalty? You're right customer loyalty is critical. Peo.. more...  

8. Building Management Systems during Rapid Growth: Australian Case Study

Foster Lawyers Fosters Lawyers is a specialist law firm in Sydney. Legislation prevents us from revealing specific details of the services they .. more...  

9. Business Exit Planning : Penny Spencer gives her business it's own wings.

Penny still gained substantial personal enjoyment from being involved in the day-to-day business. Based on her observations of other business owne.. more...  

10. Business Goals : Getting to Yours QUICKER

Do you want a different outcome from your business? Do you want to achieve that outcome as quickly and efficiently as possible? Success in .. more...  

11. Business Management Skills Tested

New data has shown that the majority of business owner-operators neglect their personal needs and have no plan to exit their business upon retirem.. more...  

12. Business Management: Research shows Owner-Operators must undo the business shackles!

New data has confirmed what we have all suspected for some time. Business Owner-Operators are shackled to their business, are working more hours .. more...  

13. Business Owner Exit Strategy: Don't Loose Your Right to Choose

In October 2003 Eyes Wide Open (EWO) conducted extensive research on Exit Strategies. Focussing on the central question of what does it really tak.. more...  

14. Business Owners Lifestyle: Enjoy lifestyle ripples with "Pondchange"

Seachange. The word alone inspires images of tranquil locations and relaxed lifestyle. Where the only deadlines are those that dangle from fishing.. more...  

15. Business Plans: Is it time to dump them?

Lately I have been meeting a lot of highly successful entrepreneurs and talking with them about how they achieved success. There is one element n.. more...  

16. Business Productivity: Maximising the productivity of business systems, processes and structure

Productivity Blackspots Businesses are dynamic. They are constantly evolving in response to their environment. Over time, new and old practices.. more...  

17. Business Threats : Learning to avoid blindspots.

Anyone who stops learning is old, whether at 20 or 80. Anyone who keeps learning stays young. Henry Ford. When you find yourself thinking tha.. more...  

18. Business Vision: Are you Focused on Success?

Focused effort is needed to achieve outstanding results. In business, having focus means establishing a clear goal or vision for the business and .. more...  

19. Company Brochures that Build your Business : A WORKING EXAMPLE

A company brochure is one of the basic tools in your marketing kit yet so many companies struggle to create an effective brochure that delivers a .. more...  

20. Creating Business Change: Financial Planning company shifts to new performance level

Len, owner of a Financial Services company, talks about the challenges of creating change in his business. Better systems have resulted in more ro.. more...  

21. Creating Business Change: Is it the Right Time to reach your next Goal?

We often find business owners being torn between the feeling of not being able to take on any more activity while also knowing that a 'stitch in t.. more...  

22. Customer Loyalty: How To Boost It

We all know the importance of customer loyalty in building a sustainable, healthy business. Delivering excellent products and service goes a long .. more...  

23. Customer Service: Lessons from the Big End of Town

Over the holidays our team members bought products from 2 motor vehicle related companies, NRMA and O'Brien Glass (formerly Windscreens O'Brien). .. more...  

24. Customer Value: Are your customers willing to pay maximum price?

"We put a lot of effort into building a relationship with (the client) and then they dump us as quick as look at us." Have you ever heard your.. more...  

25. DIY Lead Generation Workbook

If you are intuitively good at building relationships then you already have the skills you need to be sensational at generating new business. Wha.. more...  

26. Effective Business Management: How Michael Dinte continues landing a "hole-in-one" every day.

Anyone committed to the game of golf will know the name Dint Australia (http://www.dint.com.au/). They are an Australian, family owned company tha.. more...  

27. EMERGING BUSINESS: Business Born from Backyard Tinker

We all love to hear stories of backyard inventors who strike gold. One such story is currently unfolding on Sydney's Northern Beaches. When G.. more...  

28. EWO and SEO: A Unique Match

Search Engine Optimisation isn’t new. Even the debate about whether or not it’s worthwhile isn’t new. So why are we talking abo.. more...  

29. Expanding Your Client Base : Strategic conversations give John Lambert's business more than talk

Technical Focus is a recruitment business specializing in the manufacturing and supply chain sector. Like most owner and directors, John Lambert w.. more...  

30. Extracting Yourself from Your Business (Part 1)

People decide to start or buy businesses for a lot of different reasons. But when it comes to the long term outcome we find business owners come u.. more...  

31. Fresh, intuitive website development for The Gut Foundation

The Gut Foundation (http://www.gutfoundation.com.au/) is Australia's peak not-for-profit organisation representing the needs of hundreds of thousa.. more...  

32. Generating New Business: The Critical Mistake Companies Make

The Problem: New Business Generation Over the last 3 months EWO has been working with 6 companies that have a common problem. They have a solid co.. more...  

33. Growing an Australian Small Business : Woodland Designs takes hard slog out of business

Woodland Designs is a garden design and construction business in the Blue Mountains, NSW. After 7 years of operating, the owners recognised they w.. more...  

34. How to Increase Customer Value

Your staff are the eyes and ears of your business. They are the source of the market and operational intelligence you need to be able to build a .. more...  

35. How to Maximise Sales Through Marketing

Why Bother Marketing if it doesn’t deliver more sales? I agree! In businesses that are targeting significant growth every dollar you spend n.. more...  

36. Improving Business Operations: Get Feedback from your Team

Your staff are the eyes and ears of your business. They are the source of the market and operational intelligence you need to be able to build a .. more...  

37. Increasing Sales in Regional Areas : Woodland Designs Propagates New Growth

Since doing the Eyes Wide Open Strategic Stocktake in 2002, Woodland Designs has grown to become the Blue Mountains' leading garden design and horticu.. more...  

38. Increasing Sales: Demand Generation and Conversion Made Easy

The term "demand generation" refers to your ability to generate and convert leads for your business. Demand generation is the lifeblood of your b.. more...  

39. Increasing Sales: Technical Focus uses leadership to smash sales targets.

Technical Focus is a recruitment firm specialising in the supply chain and manufacturing sector. John Lambert is the owner and has built the busi.. more...  

40. Insiders View of Rapid Growth

Profusion Group began in January 2005 after recognizing the need to create a new style of boutique recruitment agency. Profusion Group illustrate .. more...  

41. Key Performance Indicators : Identifying and Using KPI's

'KPI' stands for Key Performance Indicator. They are measurements used by a business to drive performance. There has been increasing interest fr.. more...  

42. Lead Generation Quadrupled: Success for Adapt Training

Adapt Training (http://www.adapttraining.com.au/) is a specialised training and coaching organisation with a focus on increasing productivity in t.. more...  

43. Managing Business Growth: Has your Business Growth hit a Glass Ceiling?

In the last month have you found yourself questioning: Why am I still working such long hours? Why does it feel like nothing gets done unles.. more...  

44. Managing Your Team: Stop It!

We'd like to lead the way in removing the idea that people can be managed. It’s mission impossible. The more you try to manage people the .. more...  

45. Organisational Development Consulting : People Savvy Get Focused on Growth

People Savvy Consulting specialises in organisational development consulting in the corporate sector. After operating for 3 years the owners reali.. more...  

46. Practical Business Management is a Balancing Act: BULLETPROOF BUSINESS 1

"Success comes from living the practicalities of today while maintaining a passion for tomorrow." EWO If you want to achieve success in busine.. more...  

47. Price Setting : How to Set your Prices Effectively

Setting prices is considered a "black art" by many people in business. Yet your ability to effectively set prices has a profound impact on the su.. more...  

48. PRODUCT REVIEW: Is VoIP the SME's Friend or Foe?

VoIP (voice over internet protocol) is basically making telephone calls over the internet. ‘Personal’ VoIP tools such as Skype and Eng.. more...  

49. Project Recovery: Getting Your Business Development Projects Back On Track

It's not unusual for a development project in a small or medium sized business to go off the rails a bit. Major change projects often happen at a.. more...  

50. Regional Small Business Growth : Wodonga Business Tops Victoria

Regional centres are proving to be hotbeds for business excellence. Wodonga Chartered Accountants and Financial Planning firm, BMG Partners, .. more...  

51. Removing Direct Dependence from Business Owners : Extracting Yourself from Your Business (Part 3)

In this series we have been looking at what it takes to extract yourself from your business. The term 'exit strategy' is often used in relation to.. more...  

52. Sales Lead Generation: Clear Communication Hits the Target

The Client's Need. Pacific Labels is a self-adhesive labels specialist based in Wyong, NSW with both corporate and medium sized clients. Pacific .. more...  

53. Search Engine Optimisation: Does it Generate Sales Leads?

There is a lot of heated debate around at the moment about whether or not it’s worth spending money on Search Engine Optimisation (SEO), as .. more...  

54. Selling Your Business: What's Your Business Worth?

Business owners are prone to making some fundemental mistakes when determining the value of their business, suggests Tony Arena, Managing Director.. more...  

55. SEO Case Study: Winning with Online Marketing

HELLLOOOO? IS ANYBODY OUT THERE? Business was progressing steadily for Steve Champion, director of ER Strategies, an employee resource consultanc.. more...  

56. Seriously, can social media actually generate sales?

Social media can be a monumental success or an utter failure when it comes to driving sales for your business. I recommend ignoring the hype, taki.. more...  

57. Setting Business Goals : Will you Have a Fulfilling Year ?

Fulfilling (v.): to accomplish; to carry out By its very definition, to have a fulfilling experience you need to have goals. That is, something t.. more...  

58. Setting Sales Targets: The Biggest Mistakes

Eyes Wide Open works with owner-operators to help them set and achieve their sales targets. At this time of year a lot of businesses are revisitin.. more...  

59. Small Business Branding : You Can't Avoid It

You can't avoid branding, so make it work for you, not your competitors. Many business owners believe branding is only for the big guns, for major.. more...  

60. Small Business Coaches or Small Business Consultants : Whats Better?

There has been a long brewing debate as to whether small and medium sized businesses are better served by business coaches or business consultants.. more...  

61. Small Business Decision Making : Does Your Business have the BEST opportunity to succeed?

Decision-making is a fine art in small business. Getting the right balance between strategic, tactical and operational decisions will have yo.. more...  

62. Small Business Failures: Australia's Most Deadly Business Myth

Business myths are like urban myths. They are wildly exaggerated stories originally told by somebody's uncle's best friend, a person of unquestion.. more...  

63. Small Business Growth Opportunities : Uncover the diamonds in your backyard

Some of you may have heard or read "Acres of Diamonds" by Russell H. Cronwell (www.temple.edu/about/temples_founder/acres_text.html) (http://www.t.. more...  

64. Small Business Leadership Styles: How to keep Entrepreneurial Leadership alive

During start-up phase the business is very much the brainchild of the founder. The founder breathes life into it. It’s their baby. If you ar.. more...  

65. Small Business Management: Stimulating and Managing Rapid Growth

Business Base Camp Around 5-7 years after start-up you will reach business base camp. It’s a great place to be. You know you’ve reac.. more...  

66. Small Business Owners: Are You a Lifer or an Exiter?

Recent research completed by Eyes Wide Open identified the characteristics of people most likely to find themselves trapped in their business. Thi.. more...  

67. Small Business Owners: What would More Personal Confidence do for You?

Personal confidence is vital to business success. It generates the will, the means and the opportunity to build a thriving business. Personal conf.. more...  

68. Small Business Productivity : Increasing Productivity without Increasing Costs

Eyes Wide Open offers our top 5 tips for increasing productivity in a business. As small businesses we generally operate a very lean ship. We.. more...  

69. Small Business Strategy : Developing & Implementing

Your business strategy involves making decisions about the 'big picture' of your business. It includes decisions about: What business are you i.. more...  

70. Small Business Strategy : How Strong is Yours ?

1. A strong strategy is simple, focused and makes logical sense Have you really boiled your strategy down to the basics? For a long time stra.. more...  

71. Small Business Websites: 10 Steps to Success

There are all sorts of websites out there, and clearly some of them are working much harder than others. How can you be sure your website will be .. more...  

72. Small Business Wins Against Big Competitors: Australian Case Study

Hills Swimming Hills Swimming is a modern, purpose built aquatic education centre opened in October 2001 in Kenthurst, part of the peaceful rural .. more...  

73. Small Businesses Promotions : Getting your Mix Right

The secret to successful promotion is doing a few simple things effectively. The trick is knowing which ones and what it takes to be effective. You ne.. more...  

74. SME's Biggest Barriers and Risks Identified in 'Think Big'

Hard data has confirmed what SME owner-operators have intuitively known for some time. Now that the count is in there’s nowhere to hide. W.. more...  

75. Staff : Finding the Right People for your Business

In our recent study into exit strategies for business owners we discovered one of the key issues keeping an owner locked into their business is th.. more...  

76. Successful Australian Entrepreneurs: Effective Relief for New Parents

We all draw inspiration from entrepreneurs who are willing to take the road less travelled and deliver new products and services that really benef.. more...  

77. Successfully Implementing Key Performance Indicators: Australian Case Study

Technical Projects, Sydney Australia Technical Projects (www.tecpro.com.au (http://www.tecpro.com.au)) are Australia’s leading nozzle specia.. more...  

78. Successfully Managing your Small Business Growth : BULLETPROOF BUSINESS 3

The world of business planning is obsessed with growth. Do a search on the internet and there are over 160 000 references to the term "small busi.. more...  

79. Sustaining Profitable Business Growth: Print company dramatically improves profitability

A print company had achieved significant growth in its first 3 years of operation. Existing relationships and referrals had made this possible. Gr.. more...  

80. Target Marketing: Can You Spot an Ideal Client?

Imagine there are 100 potential prospects for your business in a room and you could select only 3 of them to become clients. Do you know the quest.. more...  

81. Targeted Re-Branding: Sweet Medicine for Sue Liu's Business

Is this targeted re-branding just marketing with smoke and mirrors? Not according to the experiences of Sue Liu from Zulu Communications. Recent chang.. more...  

82. Telecommuters: How to Monitor and Manage their Productivity

The management of mobile workers, also often called remote workers or telecommuters, is a long-standing challenge for business. Sales representat.. more...  

83. Transferring your Business Knowledge : Extracting Yourself from Your Business (Part 2)

In Part 1 of this series we identified three steps to extracting yourself from your business. 1. Transferring your knowledge into your busine.. more...  

84. Turnkey Business Operations : How to Create Them

Do you own a business or have you just created a really challenging job for yourself? Until the day you can walk out of the business, and it keeps.. more...  

85. Unique Selling Propositions: Are USP's just marketing hype?

'USPs' have traditionally been at the heart and soul of marketing. However the challenge to be 'unique', in the literal definition of the word, can be.. more...  

86. Use Your Business Image to Drive Growth

Time and again experience has proven that often it's the simple changes to a business that have the most profound impact on its success. Attention.. more...  

87. Website Design: How to Make Your Website a Powerful Lead Generator

Eyes Wide Open designs and delivers websites for the sole purpose of generating leads and sales for your business. After years of experience with.. more...  

88. WORKCHOICES: Implications for Small Business

The November 2006 High Court ruling stated that the Federal Government’s WorkChoices legislation is valid in every aspect. It means that it .. more...  

89. Workload Management : Is Time Really the Issue?

A recent poll of our readers showed that "Time Management" was one of the greatest challenges they are facing right now. Does this sound familiar?.. more...  


Enquiries
1300 793 782