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Module 2: Client Research

Gain a proper understanding of what your clients want.

The value you deliver to clients should be at the core of all your business planning. Module 2 focuses on conducting in-depth interviews with a selection of clients, prospects and stakeholders to elicit their perception of the value generated by your organisation, your competitive differentiation and their emerging needs.  

This process will also strengthen your relationship with clients and stakeholders who will appreciate your investment in formally seeking their input into planning.

The research is conducted as telephone interviews by EWO senior consultants, making it an efficient and expert process for time-poor clients. Prior to the interviews being conducted, EWO will provide a discussion guide for your review and approval.  Questions typically include:

  • What really stands out for you as exemplary support and service from your suppliers? What are your biggest frustrations?
  • What attracted you to Company X? What were the key reasons you ultimately chose to use them?
  • How well do Company X understand your needs and business objectives?
  • Are there any aspects of Company X's offering you find particularly interesting or valuable?
  • Are there other locations or segments of your organisation that Company X can be supporting?

A Research Themes Report is generated following the completion of the interviews and a debrief meeting is held to discuss the implications of the research for marketing and the business more broadly.

Our planning modules can be purchased individually or as a comprehensive business planning process.

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"Eyes Wide Open have enabled brand awareness to become a staff-wide responsibility and in doing so has meant that all the business is engaged in the journey."

Jeff Jones, CEO Total Construction

"EWO excelled from helping to clarify our strategy and message right through to the development of exceptional digital and physical branding for Xacom."

Matt Kirwan-Hamilton, Chairman Xacom

"Without that work completed with EWO we certainly wouldn’t have been in the good position we are in now to expand to the next level."

David Crampton, Vantage Freight

"The staff at EWO are very friendly, patient, eager to please and very good at what they do. We gladly recommend EWO as we are very happy with the final product and very much value the relationship built with EWO team members along the way. "

Mandy Glendenning, National Business Manager ATEL

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