Module 3: Marketing Positioning & Messaging Strategy
Drive consistency and impact in the story you're telling the market
Perhaps you've noticed that members of the sales team describe your business in different ways, or the messages on your company's website are different to other marketing collateral. When writing tenders or proposals do you really understand how to 'pitch' the business so the reader is offered a 'no brainer' reason to choose your company over competitors? These are the type of challenges that are addressed through developing a Marketing Positioning and Messaging Strategy.
The Marketing Positioning and Messaging Strategy is a document that provides the strategic positioning and key messages for your marketing activities. Using the outcomes from Module 1 & Module 2, and in collaboration with your team, we craft a document that encapsulates key information such as:
- Brand strategy summary
- Core business
- Target audiences
- Strategic capabilities
- Unique selling proposition
- Brand values
- Elevator pitches (Short & Long)
A draft of the Marketing Positioning and Messaging Strategy document will be reviewed in a collaborative workshop with your team and then finalised.
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